Privacy & Cookie Policy

Last updated: September 2026

Salcombe Finest Limited (Company registration number 07651551) operating as Finest Stays (collectively referred to as “we“, “us” or “our” in this privacy and cookie policy) are committed to safeguarding the privacy of our website visitors.

In this privacy and cookie policy we explain how we will collect and process your personal information through your use of this website (including any data you may provide when you purchase a product or service, or otherwise provide any data to us).

We will ask you to consent to our use of cookies in accordance with the terms of this privacy and cookie policy when you first visit our website.

It is important that you read this privacy and cookie policy, together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This privacy and cookie policy supplements the other notices and is not intended to override them.

This website is not intended for children and we do not knowingly collect data relating to children.

Controller and third parties

We are the data controller for the personal information collected through this website. Where we process personal data on behalf of another organisation, we act as a data processor where required by law.

We have appointed a Data Protection Officer who is responsible for overseeing questions in relation to this privacy and cookie policy. If you have any questions about this privacy policy (including any requests to exercise your legal rights) please contact our Data Protection Officer, Kate Allen by post to Finest Stays, Newquay House, Embankment Road, Kingsbridge, Devon, TQ7 1JZ; or email at hello@fineststays.com.

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

Data Protection Complaints

If you have any concerns about how we collect, use or protect your personal information, we encourage you to contact us in the first instance so that we can investigate and resolve the matter. You can raise a data protection complaint by:

Email: hello@fineststays.com

Post:
Data Protection Officer
Finest Stays
Newquay House
Embankment Road
Kingsbridge
Devon
TQ7 1JZ

Please include as much information as possible about your concern, including any relevant dates, correspondence or details of the issue.

When we receive a complaint we will:

acknowledge receipt within 30 calendar days;
investigate your complaint without undue delay;
keep you informed where appropriate during the investigation; and
provide you with the outcome of our investigation together with details of any action taken.

If you remain dissatisfied after we have responded, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Collecting personal data

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data includes first name, last name, title, date of birth.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Financial Data includes bank sort code, account and payment card details.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
Profile Data includes purchases or orders made by you, your interests, preferences, and feedback and survey responses.
Usage Data includes information about how you use our website, products and services, including traffic data.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Where we need to collect personal data by law, or under the terms of a contract (including booking, enquiry or purchase) we have with you and you fail to provide that data when requested, we may not be able to perform the contract (including booking, enquiry or purchase) we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

Personal data collection methods

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email, on our website(s) or otherwise. This includes personal data you provide if you:
- Enquire about our products or services;
- Create an account on our website;
- Request marketing materials be sent to you;
- Enter a competition, promotion or survey; or
- Give us some feedback.

Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy at paragraphs 13 – 16 for further details.
We may receive personal data about you from third parties that help us operate our website, manage bookings, process payments, communicate with guests and owners, analyse website usage and market our services. These may include booking and reservation platforms, payment providers, analytics providers, advertising platforms and other technology providers. Further information about the third-party technologies used on our website is provided in the Cookies and Similar Technologies section below.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation.

We may send marketing communications where permitted under UK data protection and electronic marketing laws, including where:

you have consented to receive marketing communications;
you have enquired about or purchased our services and have not opted out of receiving similar marketing communications; or
another lawful basis under applicable legislation applies.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included within our emails or by contacting us at hello@fineststays.com.

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity	Type of data	Lawful basis for processing including basis of legitimate interest
To register you as a new customer, administer your account and manage our relationship with you	(a) Identity(b) Contact	(a) Performance of a contract with you(b) Necessary for our legitimate interests (to administer your account and manage our relationship with you)
If you are a representative of a business, to manage our relationship with that business or to discharge our contractual obligations to the business that referred your business to us	(a) Identity(b) Contact(c) Transaction	(a) Necessary for our legitimate interests (to manage our relationship with the business you represent, and to discharge our contractual obligations to the business who referred your business to us)(b) Necessary for the legitimate interests of the business you represent (to manage their relationship with us)
To process and deliver your order including:(a) Managing communications traffic(b) Managing payments, fees and charges(c) Preventing and detecting fraud(d) Collecting and recovering money owed to us or otherwise enforcing our legal rights	(a) Identity(b) Contact(c) Financial(d) Transaction(e) Usage(f) Marketing and Communications	(a) Performance of a contract with you(b) Legal obligation (providing accurate billing information)(c) Necessary for our legitimate interests (traffic management; prevention and detection of fraud; recovering debts due to us or otherwise enforcing our legal rights)
To manage our relationship with you which will include:(a) Notifying you about changes to our terms or privacy and cookie policy(b) Asking you to leave a review or take a survey(c) Dealing with enquiries and complaints	(a) Identity(b) Contact(c) Profile(d) Marketing and Communications(e) Financial(f) Transaction(g) Usage	(a) Performance of a contract with you(b) Necessary to comply with a legal obligation (providing accurate billing information and handling complaints)(c) Necessary for our legitimate interests (keeping our records updated and to study how customers use our products/services)
To enable you to partake in a promotion or complete a survey	(a) Identity(b) Contact(c) Profile(d) Usage(e) Marketing and Communications	(a) Performance of a contract with you(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)	(a) Identity(b) Contact(c) Technical	(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)(b) Necessary to comply with a legal obligation
To deliver relevant advertising and measure the effectiveness of our online advertising, including through advertising cookies, pixels and similar technologies	(a) Identity(b) Profile(c) Usage(e) Marketing and Communications(d) Technical	Consent, where required for the use of non-essential cookies and similar technologies; otherwise our legitimate interests in understanding and improving our marketing
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences	(a) Technical(b) Usage	Consent, where required for the use of analytics cookies and similar technologies; otherwise our legitimate interests in understanding and improving our website, services and marketing.
To make suggestions and recommendations to you about goods or services that may be of interest to you	(a) Identity(b) Contact(c) Technical(d) Usage(e) Profile	Necessary for our legitimate interests (to develop our products/services and grow our business)

If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.

Marketing – we strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:
Promotional offers from us – we may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you.

This is how we decide which products, services and offers may be relevant for you (we call this marketing). You will receive marketing communications from us if you have requested information from us, enquired on our website, purchased services from us or if you provided us with your details when you registered for a promotion and, in each case, you have not opted out of receiving that marketing;

Prospective clients – if you are not our existing customer or representing a corporate business and you have given us your business card because you are happy to hear from us, we may use your Identity and Contact Data to form a view on what we think you may want or need, or what may be of interest to you.
Third-party marketing – we will get your express opt-in consent before we share your personal data with any other company for marketing purposes;
Opting out – you can ask us or third parties to stop sending you marketing messages at any time by ‘Unsubscribing’ at any time. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, product/service experience or other transactions.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please email hello@fineststays.com.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Disclosing personal data

We may have to share your personal data with the parties set out below for the purposes set out in the table above:

We may share personal data with trusted third-party providers where necessary to operate our business and provide our services. These may include:

booking and reservation technology providers;
payment processing providers;
website hosting, development, maintenance and security providers;
analytics providers, including Google;
advertising and marketing platforms, including Google and Meta;
email marketing and communications providers;
video and media hosting providers, including YouTube and Vimeo; and
other suppliers and service providers where necessary to administer or fulfil a booking.

These organisations may process personal data on our behalf or, in some circumstances, act as independent data controllers. Where required, we put appropriate contractual and other safeguards in place governing the processing of personal data.

Businesses who referred your business to us

Professional advisers acting as processors including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services.

HM Revenue & Customs, regulators and other authorities based in the United Kingdom who require reporting of processing activities in certain circumstances.

Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy and cookie policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Security of personal data

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).

Retaining personal information

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

The period for which we retain personal data will vary depending on why it was collected and our legal, contractual and operational requirements. For example, booking and transaction records may be retained for the period required to meet our tax, accounting and legal obligations; marketing information is retained until you unsubscribe or we determine that it is no longer appropriate to retain it; and cookie and consent records are retained in accordance with the relevant technology and consent management settings.

Automated Decision Making

We do not carry out automated decision-making or profiling that produces legal or similarly significant effects on individuals.

International transfers

Where personal information is transferred outside the UK, we ensure appropriate safeguards are in place, such as UK International Data Transfer Agreements, the UK Addendum to the EU Standard Contractual Clauses or transfers to countries recognised as providing adequate protection.

Your legal rights

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Under certain circumstances, you have rights under data protection laws in relation to your personal data. At any time, you may:

“Request access to your personal data”.

“Request correction of your personal data”

“Request erasure of your personal data”

“Object to processing of your personal data”

“Request restriction of processing your personal data”

“Request transfer of your personal data”

“Right to withdraw consent”

Cookies and Similar Technologies

We use cookies and similar technologies, including pixels, tags and scripts, to operate our website, remember preferences, understand how visitors use our website and, where you have consented, measure and improve our advertising.

Some of these technologies are set by Finest Stays and others are provided by third-party services that we use.

Managing your cookie preferences

When you first visit our website, you will be presented with a cookie preference tool which allows you to accept or reject non-essential cookies and similar technologies.

Strictly necessary technologies may be used without your consent where they are required for the website to function correctly. Analytics, advertising and other non-essential technologies are only used where the appropriate consent has been provided.

You can change or withdraw your cookie preferences at any time using the cookie settings available on our website. Withdrawing consent does not affect the lawfulness of any processing carried out before consent was withdrawn.

Types of cookies and technologies we use

Strictly necessary – these are required for our website to operate and provide services requested by you. They may include technologies used for security, booking functionality and remembering your privacy preferences.

Analytics and performance – these help us understand how visitors use our website, including which pages are visited and how visitors interact with the site. We use this information to measure and improve website performance.

Functionality – these enable additional website features and help remember choices or preferences.

Advertising and targeting – where you have consented, these technologies help us measure the effectiveness of our advertising and may be used to make advertising more relevant to you.

Third-party technologies

We use third-party services on our website which may use cookies or similar technologies. These may include analytics, advertising, video, booking and other website functionality providers.

Details of the individual technologies currently used on our website, including their provider, purpose and duration, are available through our cookie preference tool.

Detailed Cookies & Tracking Technology List

Cloudflare:

Provides website security, performance and traffic management. It may use cookies to identify legitimate visitors, detect malicious traffic and maintain security settings.

Hotjar:

Helps us understand how visitors use our website through tools such as heatmaps and session analysis. It may collect information about page visits, interactions, clicks and browsing behaviour.

Google Analytics 4:

Measures how visitors find and use our website, including pages viewed, interactions, traffic sources and conversions, helping us understand and improve website performance.

Google Fonts:

Provides fonts used to display website content consistently. When fonts are loaded from Google’s servers, technical information such as the visitor’s IP address may be transmitted to Google.

Google Maps:

Provides interactive maps and location information on our website. Google may collect technical and usage information when map content is loaded or interacted with.

Google reCAPTCHA:

Helps protect website forms from spam and automated abuse by analysing technical information and visitor interactions to distinguish genuine users from automated activity.

Google Tag Manager:

Helps us manage and deploy analytics, advertising and other website tags. Tag Manager itself is primarily a tag-management tool; the services deployed through it may collect data or use cookies according to their purpose and the visitor’s consent choices.

WordPress:

Provides the underlying website platform and may use cookies for essential functionality, security, user sessions and administration.

Meta ads conversion tracking (Meta pixel):

Measures actions taken on our website after visitors view or interact with advertising on Meta platforms, helping us measure advertising performance and create relevant advertising audiences.

Meta Events Manager:

Allows us to manage and analyse website events and conversions sent to Meta, helping us understand the performance of our advertising and associated visitor actions.

Microsoft Advertising:

Measures website visits and conversions associated with Microsoft advertising, helping us assess campaign performance and, where applicable, deliver more relevant advertising.

Microsoft Clarity:

Helps us understand how visitors interact with our website using behavioural analytics such as session recordings, heatmaps and interaction data, so we can identify usability issues and improve the website.

Opayo:

Provides secure payment processing services. It processes information necessary to facilitate and secure payments and may use essential technologies for transaction security, fraud prevention and payment functionality.

Zoho SalesIQ messaging:

Provides our website messaging/chat functionality and may collect information about visits, pages viewed and interactions with the chat service to operate the service and help us respond to enquiries.

Amendments

We may update this policy from time to time by publishing a new version on our website.

You should check this page occasionally to ensure you are happy with any changes to this policy.

We may notify you of changes to this policy by email or through the private messaging system on our website.

Glossary

Lawful Basis. Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by emailing hello@fineststays.com.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Your Legal Rights

You have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.